Smile Express is an at-home Invisalign retainer system facilitated by Smile Doctors.
In December of 2023, Smile Direct Club (SDC), a similar company, faced bankruptcy and a PR nightmare that ultimately left their customers stranded with no treatment or refunds.
Smile Express jumped in and over the span of 3 months I reached out to over 400 consumers through Instagram and TikTok who started with SDC and now needed to continue their treatment elsewhere. Additionally, I reached out to around 100 influencers who had previously partnered with SDC in the past to get them to partner with Smile Express in the future. The S&R/Influencer Outreach campaign was very successful.
I created PowerPoints bi-weekly with updated consumer insights for each platform as well as updates in our messaging to present to Smile Express.
The reports also included specific metrics for each platform: how many users we engaged with (via comment, like or conversation) as well as the number of responses we got back.
The influencer outreach was extremely successful, especially through the "partnership messaging" feature on Instagram.